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How to Boost B2B Lead Generation Using Social Media?

04 Apr 2018

Marketers will agree that social media plays a vital role in shaping their brand’s image. Yet, many struggle to effectively use how leverage social media to generate qualified leads and...

Mistakes to avoid in your new Marketing budget 2018

07 Mar 2018

The festive and fall season is done but not yet in our spirits. After the beautiful conversion of the festive season into genuine business assessment, the foremost thing that strikes...

10 Tips for Sending an Email Campaign without getting penalized!

11 Apr 2017

Getting assurance that your email gets delivered to the right inbox instead of the spam folder can be a tough challenge. As email spammers get shrewd and detect new methods...

Expanding Lead Generation through Content Marketing

03 Apr 2017

Content is anything that adds spice to a reader’s life. Today market researchers highly recommend content marketing as a basic lead generation technique. Content has evolved as marketing from just...

Does every marketing channel work for your business?

29 Mar 2017

Does every marketing channel work for your business? No, they don’t? Every marketing channel is diverse in nature, so is your business. Not every marketing channel is gonna work for...

How to Improve your Email Open Rates?

28 Feb 2017

Does the email open rate of your company disappoint you? Are your emails are left unopened? All your email marketing campaigns can only be effective if they are responded at...

Top 10 Digital Marketing Strategies for the Customer-Driven CMO

16 Feb 2017

Digital Marketing has emerged as a powerful tool for successful marketing ventures. And in achieving success a CMO plays a vital role. Being a Chief Marketing Officer, one has to...

A/B Testing and All that you should know about Email campaigns

26 Jan 2017

Introduction to A/B TESTING Also known as split testing or bucket testing is a method to find out that between two versions of a website which one is performing better....

How important is your Performance in B2B Demand Generation Strategy?

22 Dec 2016

It’s December! While it’s end of the year, scores of professionals have succeeded getting prospective customers while others have been moderate or failed due to their contradictory offers and strategies...

10 Common Content Marketing Misconceptions

11 Oct 2016

Quality Content Marketing has dawned a new era of Digital marketing. But as we know all things come at a cost. Similar instances have been faced with utter misconceptions and...